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یکشنبه 20 شهریور 1390

Arts Marketing Insights: The Dynamics of Building and Retaining ebook

نویسنده: Jovanni Stevens   

Arts Marketing Insights: The Dynamics of Building and Retaining Performing Arts Audiences




Author: Joanne Scheff Bernstein, Philip Kotler
Type: eBook
Date Released: 2006
Format: pdf
Language: English
Page Count: 317
Isbn10 Code: 0787978442
Isbn13 Code: -


Review “…the chapters stand as worthwhile updates of a field that has faced a variety of changes and challenges in that intervening decade.” (Nonprofit and Voluntary Sector Quarterly, 05/01/2008) Review "I view this book, Arts Marketing Insights, as the performing arts bible for the times." —Philip Kotler, Kellogg School of Management, Northwestern University "With the same rigor, intelligence, and practicality she brings to her consulting work, Joanne Scheff Bernstein challenges readers of her new book to rethink old ways of marketing the arts. A ‘must include’ in any performing arts manager’s library." —Glenn McCoy, executive director, San Francisco Ballet "The needs and behavior of audiences for the performing arts have changed fundamentally since 9/11. Joanne Scheff Bernstein records these changes and offers invaluable insights into how they can be addressed by laying out the necessity for a new order of thinking." —Robert J. Orchard, executive director, American Repertory Theatre and Institute for Advanced Theatre Training at Harvard University

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